Mobile Strategy Done Right

Many Coca-Cola Enterprises employees are on the road engaging with customers every day, so the company developed an enterprise strategy for mobilizing business apps, instead of doing them as one-off projects. The strategy's first tenet is device independence, developing an app once that'll run on different devices, such as Windows Mobile and BlackBerry. Second, the goal is to be real time, using connectivity to monitor and react to events in the field. Lastly, the strategy is source system independent, leveraging SOA to tap multiple systems for a transaction and letting Coca-Cola Enterprises turn legacy systems into mobilized platforms.